For the 20th time, the MAK will be the stage for the winning posters of the competition 100 BEST POSTERS. Germany Austria Switzerland. An exhibition that shows how lively and political, how playful and precise poster design can be today.

The "100 Best Posters 24" show at the MAK Vienna presents the most convincing poster designs from Austria, Germany and Switzerland. Every year, the competition results in a panorama that goes far beyond graphic design: The selected posters reflect social moods, cultural trends and visual experiments that shape the public space. The spectrum ranges from reduced design to colorful collages - sometimes loud and edgy, sometimes poetic and surprisingly quiet.

Studio Max Kuwertz / 100 Beste Plakate e.V.

With its clear exhibition spaces, the MAK offers the ideal environment for this. The posters are given a stage here that makes their details visible: typography, rhythm, composition and materiality stand out clearly and show how powerful this short, concise form of design can be. Many works take up current themes, others play with cultural references or explore humorous breaks. Together, a picture emerges of how diverse visual communication will be in the year 2024.

The exhibition not only invites you to look, but also to read and discover: posters become small time capsules that show attitude, irritate, inform or simply create a strong image. A tour that proves that poster art has lost none of its power in the digital age - on the contrary: it remains one of the most direct, lively forms of visual design.
November 26, 2025 to April 12, 2026