The current MAK Permanent Collection Vienna 1900 with its multifaceted exhibits of design and applied arts is at the center of the intervention TRANSMEDIALE 1900. Students of the Transmedia Art class at the University of Applied Arts Vienna (director: Jakob Lena Knebl) intensively studied the exhibits of the multi-layered cultural epoch between 1890 and 1938 and reacted to objects of the Arts and Crafts movement, the Wiener Werkstätte or interiors by Adolf Loos and Margarete Schütte-Lihotzky.

Their ideas and critical approaches inspired by the collection find expression in ceramics, drawings, textile works, musical pieces and installations. With 17 temporary interventions in the exhibition rooms, they give rise to new associations with Viennese Modernism while the MAK team prepares the new installation of the collection rooms, which will open in 2025.
Each of the works on display interprets and transforms a specific element from the environment of the groundbreaking developments in Vienna around
1900 in an individual way. Different media, techniques and concepts are used to cast contemporary perspectives on the historical contexts. Themes such as transformation, memory, technological change, gender roles and fundamental social changes are reflected through a variety of means of expression. A special signage system in the form of transparent, neon green monograms, developed by Maximilian Prag in reference to typography designs from around 1900, emphasizes each artistic position individually.
highlighted.
March 13 to October 20, 2024
www.mak.at

Maximilian Prag, fuck, marry, kill: art craft design, 2024, design of the poster for the exhibition TRANSMEDIALE 1900 © Maximilian Prag

Maximilian Prag, fuck, marry, kill: art craft design, 2024, design of the poster for the exhibition TRANSMEDIALE 1900 © Maximilian Prag